Friday, January 30, 2009

Recession Dressing up the Fashion Industry


The ongoing recession global financial depression has put shopping on a conservative and budgetary tone. Rather, fashion tips and brand addiction is getting thrifty , as the fashion industry is forced to make itself adaptable to the on-going credit crunch. Fashion conscious personalities have to get even smarter and find ways to look great for less. Thus, it is undeniable that shopping will be on an onslaught. Analysts though believe that attitude dressing should be compatible to real personality and the sense of one’s own self rather than enormously over priced brand hunting fascination.


A handful belonging to the top-level of the fashion world forecasts that recession will have its take on the fashion industry too. However, mixed reactions in the market continue to exist, so convergence to a constant verdict seems to be impossible. As, fashion photographer Gilles Bensimon would waive away any effects of recession and sees a stronger evolving market. According to him, fashion is all about dreaming and figuring out to look great rather than going for materialistic shopping. As dreams come free, so, can we expect fashion to flourish amid the recession? Should it be considered that although people are cutting their budgets on travel, shopping and other things, a pair of new shoes or a new dress might be affordable to take them away from the frustrating economy? Well it sounds quite an opposite to the reality. Yet, fashion being all about pleasure, it might be “considered” by optimists.


The Gucci President Danielle Vitale provided a little more clarity in explaining the situation. She expects a short-term affect of the global economic recession, however , feels that Gucci being the brand it is and its international presence would in fact compensate the fall of one country’s economy through sales revenue earned from another.


Thus, for the end customer it is advisable to integrate sense with fashion and avoid over-priced shopping of big branded stuff. It is important to maintain one’s identity through fashion which actually is can be fetched without spending much.

No comments:

Post a Comment